Tag Archive: mindy weiss

Behind the Scenes: Dick’s Sporting Goods Corporate Event

We were thrilled to be a part of this epic corporate event, planned and designed by Mindy Weiss for Dick’s Sporting Goods. This digital campaign launch, “Click on Dicks.com” featuring Will Arnett and Kathryn Hahn, celebrated their recent television ads release with a sports-themed party in Hollywood. Mindy Weiss brought us on board to create custom sports-themed decor. Our challenge was to create decor that not only resonated with the sports-inspired digital campaign but also embodied the sophistication and excitement of a Hollywood event. Guests were welcomed into a world of imagination entering through an LED tunnel, draped in green, setting the tone for the adventure ahead. Inside, the venue came alive with custom-designed elements that paid homage to the... Read More

8 Tips to Master Maximalism in Event Design

Maximalism is making a splash in the event design industry. If you’re tuned into the latest design trends, you’ve definitely spotted its emergence. It’s not just bold and vibrant—it’s a design revolution. But is it “too much”? Let’s explore. Far from being a synonym for clutter, maximalism, when masterfully executed, presents a world of meticulously curated opulence. It’s a dance of striking colors and rich textures, all intentionally chosen. And here’s a fascinating insight: studies have shown that certain colors can profoundly affect our moods and emotions. Thus, maximalism isn’t just about visual appeal; it touches our emotions. Take, for example, Barbiecore aesthetic. Despite its name, which might hint at an overdose of pink, it cleverly integrates varied colors, textures,... Read More