We were honored when producer RG Live events asked us to be part of the design concept for the re-grand opening of the historic Petersen Automotive Museum in Los Angeles. The opening gala received notable press features, including this article from BizBash.
As originally featured on BizBash:
Automobile enthusiasts associate cars with style and elegance—and the Petersen Automotive Museum in Los Angeles hosted a gala intended to deepen and develop that connection. The December 6 gala celebrated the museum’s grand reopening, after a 15-month closure for gut renovation and construction. The bash was so substantial that it took three weeks for producer RG Live Events to build it out. Museum director Terry Karges oversaw the production.
The gala took its cues from a variety of elements related to the structure and its contents. First, it drew inspiration from the building’s unique architecture, which includes an unmissable art-like metal ribbon facade. It also borrowed ideas from automotive structures, textures, traditions, and history. Additionally, the event used materials that mimicked elements of automobiles—such as mirrors, chrome, and glass.
Guests entered the event through a clear-top tent, filled with chrome decor, mirrored tabletops, and live entertainment. The 82- by 196-foot structure was installed on the third level of the museum’s parking structure. The entrance to the tent included glass-front panels and three sets of glass doors. Seating including modern chrome dining chairs and mirrored tables provided by Revelry Event Designers. Floral Art designed modern tabletop florals that incorporated round spheres and streamlined boxes, a nod to car design.
3-D Projection Quixotic
Art Installations Stereo Bot
Audiovisual Production, Image Mapping No Static Pro Audio Inc.
Center-Stage Scrim Dazian
Design, Production RG Live
Entertainment Elan Artists: Musicians, Bands, DJs, Photo, and Video
Flooring, Tenting Town & Country Event Rentals
Flowers Floral Art
Graphics, Printing Pop! Ink Design Studio
Lighting Images by Lighting
Rentals Revelry Event Designers
Venue Petersen Automotive Museum